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New Timberland X Thread Collection Made with 'Most Responsible Fabric on the Planet'
March 3, 2017
New Timberland X Thread Collection Made with 'Most Responsible Fabric on the Planet'
March 3, 2017
by Sustainable Brands
Global outdoor lifestyle brand Timberland has launched the Timberland X Thread collection in partnership with Thread, the Certified B Corporation that transforms plastic bottles from the streets and canals of Haiti into what Thread calls “the most responsible fabric on the planet.” The collection goes beyond environmental sustainability, creating social value and impact in the form of cleaner neighborhoods and meaningful new job opportunities.
“The Timberland X Thread collection is incredible proof that style and sustainability can go hand-in-hand,” said Colleen Vien, director of sustainability for Timberland. “This collection delivers good with every fiber, not just by recycling plastic bottles that would otherwise end up littering the streets, but also by creating job opportunities and cleaner neighborhoods in Haiti. Consumers can feel good about pulling on their Timberland® X ThreadTM boots or backpack, and know they are making a positive impact in someone else’s life.”
The new products build upon Timberland’s longstanding commitment to be Earthkeepers – to innovate and operate its business in an accountable and responsible manner. With a shared passion for supporting communities in Haiti, Timberland and Thread were natural partners from the start. Both companies are determined to look beyond the environmental value of recycled plastic bottles to focus on responsibility, transparency, and creating social value.
Last month, Thread released its fourth annual impact report – an illustration of its commitment to these same values. To engage more than CSR professionals in the company’s accomplishments in 2016, Thread enhanced this year’s iteration with videos, animated stats, and an interactive supply chain map – users can explore the lifecycle of Ground to Good fabric from profiles of owners of the bottle collection centers in Haiti to yarn spinners and dye houses in North Carolina, to where it is cut, sewn, and assembled into finished Timberland x Thread products at Timberland's partner facilities in Vietnam.
Read more at Sustainable Brands.
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