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How insetting is helping AccorHotels win over guests and locals
March 14, 2016
How insetting is helping AccorHotels win over guests and locals
By Vaidehi Shah
Monday 14 March 2016
Signs encouraging simple acts such as reusing towels or saving water have become a permanent fixture in hotels worldwide as they help to reduce environmental impact and minimise energy costs.
But at French multinational AccorHotels’ properties, these gestures are going a step further to sustain local livelihoods and build communities, thanks to an initiative called Plant for the Planet, which channels half of the hotel’s laundry savings into reforestation projects which support sustainable agriculture.
As part of the programme, AccorHotels, in partnership with Pur Projet - a French collective of 50 global organisations which work to support small farmers - channels some of the money saved every time a guest hangs up a towel to support reforestation projects close to its hotels.
Projects are also designed to promote agroforestry - a sustainable farming system where trees and crops are grown on the same plot of land.
Read more at Eco-Business.
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