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adidas unveils shoes made from ocean plastic trash
July 27, 2015
adidas unveils shoes made from ocean plastic trash
By Medilyn Manibo
Monday 27 July 2015
Plastic trash from the ocean and illegal fishing nets, two culprits behind the loss of marine animals in the ocean, are given a second chance to redeem their value on land by becoming adidas shoes.
The global sportswear maker unveiled last month its latest innovation in collaboration with non-profit group Parley for the Oceans, which partners with organisations and companies on projects that address the destruction of oceans from pollution and overfishing.
The concept shoes was launched on the sidelines of Parley Talks, a climate campaign event titled ‘Oceans. Climate. Life.’ and hosted on June 29 by the United Nations at its headquarters in New York.
The shoes’s “upper” - consisting of parts of a shoe that cover the toes, the top of the foot, the sides of the foot, and the back of the heel - is made entirely from ocean waste and illegal deep-sea gillnets that has been recycled, adidas said in a statement. The gillnets were retrieved by Parley for the Oceans’s partner organisation Sea Shepherd, which tracked an illegal poaching vessel during a 110-day expedition that culminated off the coast of West Africa in April this year.
Read more at Eco-Business.
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