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Nike and Adidas show cautious support for eco-friendly dye technology

April 24, 2015

Nike and Adidas show cautious support for eco-friendly dye technology

Stephanie Hepburn
Friday 24 April 2015 10.34 BST

It has been a significant step forward for the textile sector. Up until now the effluent from dye houses that can often be seen in rivers flowing through the textile manufacturing areas of India, China and elsewhere is a result of unabsorbed dyes, chemicals and heavy salts that are used during the dyeing process.

A number of companies, DyeCoo, ColorZen and AirDye have set out to address this pollution by designing waterless dye technology. The result is a reduction in wastewater, energy, chemicals and toxic discharge to such a degree that it could revolutionise the textile industry.

Major brands including Nike and Adidas have been integrating waterless dye technologies into their product lines, but costs and limitations have experts in the textile industry worried that the support will not last.

“Right now there is very low uptake of use of these technologies,” says Andrew Filarowski, technical director at Society of Dyers and Colourists. The textile industry is viewed as low-cost entry into industrialisation of countries, meaning that lower-cost technologies are used even when superior technology is available.

The technology
“Cotton is actually fairly difficult to dye and there is a lot of associated pollution,” says Michael Harari, president and co-founder at ColorZen. His company cuts the need for chemicals, salts and alkalis by offering a pre-treatment service for cotton, which makes that cotton more receptive to dye. Harari says “the result is up to 90% less water, 75% less energy and 95% less chemicals, and zero toxic discharge.”

Read more at The Guardian.

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