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Is the coffee pod craze brewing an environmental disaster?
March 10, 2015
Is the coffee pod craze brewing an environmental disaster?
By Vaidehi Shah / Tuesday 10 March 2015
A normal day at the office turns apocalyptic when a Godzilla-like monster made of coffee capsules invades a city, destroying property and crushing citizens underfoot. Alien spaceships bearing an uncanny resemblance to coffee pods shoot citizens and armies with capsules-turned-bullets.
These scenes from a video campaign called “Kill the K-cup” – the brand name for coffee pods made by American company Keurig – might be confined to the realm of fiction, but the waste footprint of these disposable pods is all too real.
In 2013, the number of coffee pods made by one company alone – America-based Keurig Green Mountain – was a staggering 8.3 billion, enough to wrap around the equator 10.5 times. Factor in the pods made by other companies and the number becomes mind-blowing.
The growing popularity of such pods in homes, offices, and even Michelin-starred restaurants worldwide has fuelled concerns about the amount of waste generated.
Read more at Eco-Business and Eco-Business Magazine.
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