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Dell’s New Goal: Waste Free Packaging by 2020
June 5, 2013
Dell’s New Goal: Waste Free Packaging by 2020
Dell has been leading on using sustainable packaging for its computers and other products and today announced a goal to achieve a waste-free packaging stream by 2020.
It will do that in two ways: 100% of packaging will be sourced from sustainable materials, including recycled and rapidly renewable content or material that was formerly part of the waste stream; and 100% of packaging will be either easily recyclable or compostable at the end of its life. More than half of Dell’s packaging already meets the criteria.
“Packaging is often the first part of our products that customers see and touch. From that first interaction, we want to ensure our customers know we’re dedicated to operating in an environmentally responsible manner, and we want to make it easier for them to be sustainable as well,” says Trisa Thompson, vice president of corporate responsibility for Dell.
As of last year, Dell cut the size of packaging by 12%, increase the amount of recycled and renewable content by 40% and met its goal of ensuring that 75% of packaging can be recycled at the curb. This work eliminated more than 20 million pounds of packaging material and saved $18 million since 2008.
Read more at Sustainable Business.
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