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Plasticity Forum: Adidas and others find gold in plastic
May 16, 2013
Plasticity Forum: Adidas and others find gold in plastic
The issue of plastic waste has grown too large to ignore. As of 2013, 40 percent of the world’s oceans surfaces were covered with floating plastic garbage of some sort, according to the Center for Biological Diversity.
Instead of burying their heads in the sand, companies, nonprofits and governments are beginning to not only address the issue but also the benefits from doing so. An international forum next month will bring these stakeholders together and highlight solution-driven thinking about plastic waste, while promoting the material’s vast, untapped opportunity.
By harnessing plastic waste streams, several brand leaders already have enjoyed substantial savings, while others are reaping lucrative rewards. Major apparel brands, such as Adidas and Hagger, are winning the hearts of Gen Y consumers by weaving post-consumer plastic bottles into selected garments. Newer brands such as Rethink, modeled their entire business model on the recycled plastic waste concept.
Closing the plastic loop has also been found to yield significant benefits. Consumer goods behemoth Unilever has realized savings to the tune of more than $256 million from efficient use of materials and plastic waste capture since 2008.
The Ocean Recovery Alliance is hosting its second annual Plasticity Forum on June 6 in Hong Kong to accelerate uptake of the sustainable plastics concept. Conventional plastics and bioplastics manufacturers, sustainable packaging and green branding gurus, waste management practitioners, NGOs, think tanks and government agencies will share at the event progressive thinking on new ways to harness plastic, both pre- and post-consumption. Discussions will focus on design, packaging, materials, innovations, re-use and waste reduction.
Read more at GreenBiz.
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