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Starbucks introduces reusable cups
April 19, 2013
Starbucks introduces reusable cups
The coffee chain Starbucks is introducing a reusable cup which UK customers can keep, in a move designed to encourage them to be more environmentally conscious while saving money. The reusable cup is based on the design of the brand’s distinctive white green paper cups and will cost £1.
Customers who use their reusable cup will receive a 25p discount off their Starbucks drink every time they use it. The cup is made of a high-quality material which is lighter than the Starbucks ceramic tumblers, which will still be available. The reusable cups will be available in selected stores nationwide from today but will be rolled out gradually elsewhere.
Ian Cranna, vice-president of UK marketing for Starbucks, said: “We know that our customers really care about saving money and doing their bit for the environment; between 2008 and 2012, the number of people using a Starbucks reusable tumbler increased by 235 percent and our new reusable cup is a low-cost, high-impact way to help make a difference on reducing waste.”
Globally, the chain is aiming for five percent of drinks made in its stores to be served in reusable cups by 2015 and the company says its move in the UK is a key step towards reaching this goal.
Read more at Business Green.
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