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Soaring hybrid demand accounts for fifth of all Toyota sales in Europe
April 11, 2013
Soaring hybrid demand accounts for fifth of all Toyota sales in Europe
The growing popularity of green vehicles was hammered home again as manufacturing giant Toyota reported a record of 82 percent increase in sales of its bellwether hybrid cars. The company confirmed sales of its hybrid Toyota and Lexus brands rose 82.3 percent year-on-year to over 38,000 units during the first quarter, accounting for a fifth of total sales for the first time.
The company said that since 2000, it has now sold over 500,000 hybrids in Europe, accounting for around 10 percent of Toyota’s total hybrid sales and result in carbon emissions savings of approximately 3.4 million tonnes.
The surge in sales was largely the result of the continuing expansion of the company’s hybrid portfolio, which has sought to build on the success of the high profile Prius. The company is now looking to build on its success in the hybrid segment with a plug-in version of the Prius that is currently in the pipeline.
Read more at Business Green.
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