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Greenredeem acquires Recyclebank to create recycling superbrand
April 25, 2013
Greenredeem acquires Recyclebank to create recycling superbrand
Schemes that encourage recycling by offering gift vouchers and rewards points could soon be rolled out more widely, after Greenredeeem today announced the acquisition of the UK arm of recycling rewards scheme operator Recyclebank. Greenredeem confirmed it had acquired the UK division of Recyclebank adding that the two firms will shortly combine to create a “powerful consumer superbrand” offering bespoke recycling services for the UK market.
Recyclebank’s UK operation, known as Recycle Rewards, offers households rewards, such as gift voucher and retail offers for recycling a range of different materials. The company works with a number of councils across the UK and this week launched a new scheme to encourage food waste recycling with the Royal Borough of Windsor & Maidenhead. In contrast, Greenredeem, rewards people who recycle on the go, by placing drinks cans and bottles in kiosks in public places, such as Legoland and Thorpe Park.
For the next few months, the two companies will continue to operate as normal, but later this year, they plan to launch a new service that rewards people for recycling both home and when out and about.
Read more at Business Green.
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