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Puma launches biodegradable shoes to aid nature, lift sales
October 9, 2012
Puma launches biodegradable shoes to aid nature, lift sales
German sportswear company Puma, announced a range of biodegradable shoes and clothes on Monday, seeking to lead in protecting nature as it tries to catch up with rivals Nike and Adidas in sales. The new collection which is going on sale in 2013, includes biodegradable sneakers and shirts and recyclable plastic track jackets and backpacks which at the end of their useful life, the products can be returned to stores for processing.
Chief Executive Franz Koch said “biodegradable” did not mean that the products were not durable. “You can’t just dispose of it in the garden at home, dig a hole and hope that a tree is going to come out,” he said. The sole of the sneaker would be made of biodegradable plastic and the upper of organic cotton and linen. After going through a shredder, it could become compost in six to nine months.
The company also said that it was starting to rate the environmental impact of individual products. A new biodegradable T-shirt, for instance, would have environmental costs of 2.36 euros in terms of greenhouse gases, water, waste, air pollution, and land use associated with its production, compared to 3.42 euros for a conventional T-shirt. The numbers aim to help make consumers aware of the environmental impact of their choices and guide them to less damaging options.
Read more at Eco Business.
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