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Developing countries place higher value on green products, while price continues to be a factor in developed countries
June 15, 2011
Developing countries place higher value on green products, while price continues to be a factor in developed countries
Developing countries place higher value on green products, while price continues to be a factor in developed countries
A new survey conducted by ImagePower Global Green Brands reveals that people around the world intend to purchase higher-ticket environmental products in the auto, energy and technology sectors compared to last year.
2011 US rankings
The survey also ranked the top 10 US companies with the greenest reputations. For the first time since the inception of the study in 2006, the four brands perceived to be the greenest are "born green" companies - companies that started out with green missions.
- Seventh Generation
- Whole Foods
- Tom's of Maine
- Burt's Bees
- Trader Joe's
- The Walt Disney Company
- S.C. Johnson
- Dove
- Apple
- Starbucks, Microsoft (tied)
In developed countries such as the US and UK, roughly 20% of those surveyed would spend more than 10% extra on a green product.
In developing countries, however, people say that green products have a higher inherent value. 95% of Chinese respondents say they're willing to spend more on a product because it's green - 55% of them say they would spend 11-30% more. Similarly, 29% of Indian respondents and 48% of Brazilians say they are willing to spend between 11- 30% more on green products.
Read more: http://www.sacbee.com/2011/06/08/3686227/consumer-interest-in-green-products.html#ixzz1PJSBufUC
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