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BP Launches Climate Neutral Driving for U.K. Drivers
September 6, 2006
BP Launches Climate Neutral Driving for U.K. Drivers
British oil giant BP has launched a program that allows U.K. drivers to neutralize the carbon dioxide emissions caused by their driving.
The program, www.targetneutral.com, enables all drivers to take action to reduce their individual impact on climate change by funding CO2 reductions generated from environmental projects. An average car, driven 10,000 miles in a year, generates approximately four tons of CO2. To neutralize this amount of carbon emissions via targetneutral will cost around £20 (about US$38) a year.
The money generated by targetneutral goes to a portfolio of CO2 reduction projects including alternative and renewable energy. Replacing traditional energy production methods with low CO2 emitting alternatives, is one way CO2 reductions are achieved. Initially there are five projects including a biomass energy plant in Himachal Pradesh; a wind farm in Karnataka, India and an animal waste management and methane capture program in Mexico. As targetneutral grows, more projects will be added.
For more information, visit BP website.
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